Wednesday, April 6, 2011

'Evil Dead' iPad and iPhone Shooter Game Launching

The deal between Sam Raimi and Rob Tapert's Ghost House and Trigger Apps marks one of the early attempts at giving fans of a classic movie something fresh in the digital age, while also providing a chance to make additional revenue off it.

NEW YORK -- Sam Raimi and Rob Tapert's Evil Dead is getting a new life in the form of an iPhone and iPad game that will bring the gore and campy humor of the cult classic film into the digital age.

Ghost House Pictures has partnered with Trigger Apps, part of digital marketing firm Trigger, to launch a paid iPhone and iPad game app for the film from the production label's co-founders. It is one of the early attempts at keeping fans in touch with and making additional revenue off classic movies, which some predict will become a growing business. It also can help classics find new fans.

"This is the first time we've taken an older franchise and re-created it," said Jason Yim, president of Trigger. "A lot of filmmakers we have talked to are interested in doing something similar."

Trigger and other companies have mostly focused on current releases to date, such as Green Hornet and The Karate Kid, whose number of downloads to date is in the seven figures, according to Yim.

The Evil Dead app, which will be available for $2.99 for the iPhone and $4.99 for the iPad (once Apple approves it in the coming weeks), is an action-heavy 3D shooter game that allows players to take control of Bruce Campbell's character Ash to lead his group of friends to safety while fighting off evil zombies.

"Sam, Bruce and I have always been interested in finding ways to bring our 1980's Evil Dead into the digital age," said Tapert. "And taking this first step with Trigger has been a great experience."

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